Development concepts & plans.

Build a neighborhood with a wooded setting, establish an employment location, or create a campus around a shared purpose. Herron Crossing brings these development opportunities together within Salem.

Creekside land, trees, and campus buildings at Herron Crossing

Land for more than one kind of investment.

Our team's approach connects each part of the property with a distinct development opportunity. The concepts below pair residential, mixed-use, and industrial land with ideas for housing, business, and care services.

Residential neighborhoods

Grassy slopes and trees on the elevated land

On the higher ground along Gath Road, a neighborhood takes its character from mature trees, changing elevations, and views across the property. For a homebuilder, these features give streets and homes a connection to the land from the outset.

The residential concept places homes around the wooded slopes. A phased community brings the scale of Herron Crossing into a series of focused homebuilding projects.

View residential concepts

Industrial & employment land

Broad open fields beside the wooded hillside

Give your business room for an operating facility, workspace, and future growth. Industrial Commercial and General Industrial districts place employment uses on the open land west of Mill Creek and at the property’s northern end.

Production space, contractor facilities, and employment campuses are development directions for this land. The scale supports a coordinated approach to buildings, circulation, and phased expansion, with a creek corridor separating the industrial and mixed-use settings.

Mixed-use development

Campus grounds and surrounding land along Turner Road

Create a residential anchor with complementary workspaces and services along Turner Road. The mixed-use areas connect the campus setting with the wider property, giving housing and business uses a shared setting.

An apartment-led concept brings several buildings together around internal streets and shared outdoor areas. A smaller first phase gives a development partner a focused project within a larger investment strategy.

View the multifamily concept

A campus with a purpose

Tree-lined approach to the campus grounds

A care and recovery campus concept brings treatment, housing, and support services into a connected setting. For an operator, the opportunity is to organize a continuum of care around a dedicated campus, with room for shared services and outdoor space.

The concept combines a residential environment with places for care, work, and daily activity. The property’s scale gives an operator and development partner a setting for a coordinated program and future phases.

Concept plans

Five development concepts show different approaches to neighborhoods, mixed-use buildings, and the arrangement of uses across Herron Crossing.

Residential concept

Homes and streets arranged around the elevated, wooded land, connecting a neighborhood with the natural character of its setting.

Residential concept · Concept plan

Northern development concept

An arrangement of development areas in the northern part of Herron Crossing, showing their relationship to roads and the creek corridor.

Northern development concept · Concept plan

Whole-property concept

A property-wide view of residential, mixed-use, and employment areas, bringing individual development opportunities into one coordinated setting.

Whole-property concept · Concept plan

Alternative development arrangement

A different organization of uses across the land, illustrating the flexibility of a phased development approach.

Alternative development arrangement · Concept plan

Multifamily concept

Apartment buildings organized around internal streets and shared outdoor areas, creating a residential anchor within the mixed-use setting.

Multifamily concept · Concept plan

Build in phases. Invest with a broader view.

A coordinated development gives each phase a place within the larger property. Residential neighborhoods, employment areas, and a mixed-use center create distinct investment opportunities connected by a shared approach to access and infrastructure.

Our team works with buyers, operators, and development partners to align the land with their project, from a focused first phase to a whole-property vision.

Explore location & zoning

Your next project starts here.

Talk with our team about a neighborhood, a business location, or a campus at Herron Crossing.

Talk with our team